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No. 10 of Top Ten Cases on Judicial Protection of IP Rights by Shanghai Courts in 2019: Case of Shanghai Xiaoping Wine Sales Co., Ltd.'s refusal of decision of administrative penalty of Shanghai Pudong New Area Market Supervision Administration and decision of administrative review of Pudong New Area People's Court of Shanghai — Case of administrative litigation on unfair competition in decoration of products named "Qingchuan Xiaoping"
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2019年上海法院知产司法保护十大案件之十：上海晓萍酒业销售有限公司不服上海市浦东新区市场监督管理局行政处罚决定及上海市浦东新区人民政府行政复议决定案——“清醇晓萍”商品装潢不正当竞争行政诉讼案
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【法宝引证码】
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| No. 10 of Top Ten Cases on Judicial Protection of IP Rights by Shanghai Courts in 2019: Case of Shanghai Xiaoping Wine Sales Co., Ltd.'s refusal of decision of administrative penalty of Shanghai Pudong New Area Market Supervision Administration and decision of administrative review of Pudong New Area People's Court of Shanghai | | 2019年上海法院知产司法保护十大案件之十：上海晓萍酒业销售有限公司不服上海市浦东新区市场监督管理局行政处罚决定及上海市浦东新区人民政府行政复议决定案 |
| — Case of administrative litigation on unfair competition in decoration of products named "Qingchuan Xiaoping" | | ——“清醇晓萍”商品装潢不正当竞争行政诉讼案 |
| [Case Information] | | 【案件信息】 |
| [(2019) H0115XC No.245 Administrative Decision of Pudong New Area People's Court of Shanghai, Collegial Panel: Xu Jun, Ni Hongxia, Lu Guangyi] | | 上海市浦东新区人民法院（2019）沪0115行初245号行政判决，合议庭：徐俊、倪红霞、陆光怡 |
| [Case Brief] | | 【案情摘要】 |
| As early as 2011, the third party Guyuelongshan has successively developed the series products of "Qingchuan (清醇)" and obtained No. 7582830 registered trademark of "Qingchuan Junlang (清醇俊郎)" in Category 33 Commodity "Yellow Rice Wine" on April 7, 2012. Such Yellow Rice Wine is mainly sold in original Nanhui District of Shanghai and the cumulative sales volume reached 3.3 million bottles for 2016 and 2017. The Plaintiff Shanghai Xiaoping Wine Sales Co., Ltd. (hereinafter referred to as "Xiaoping Wine") entrusted the manufacturer to produce the light yellow wine of "Qingchuan Xiaoping (清醇晓萍)" in December 2017, and requested the manufacturer to design such wine by reference to the labeling style of light yellow wine of "Qingchuan Junlang (清醇俊郎)" and produce the same product upon its approval, and subsequently such wine was sold in the original Nanhui District of Shanghai. The Defendant, the Municipal Supervision Bureau of Pudong conducted the investigation after receiving the whistle-blowing from the third party Guyuelongshan, and recognized that: the light yellow wine of "Qingchuan Junlang (清醇俊郎)" had certain influence in Nanhui Area, and the package and decoration of the light yellow wine of "Qingchuan Xiaoping (清醇晓萍)" was similar to that of the light yellow wine of "Qingchuan Junlang (清醇俊郎)", and the behavior of the Plaintiff violated the provisions in Article 6(I) of the Anti-unfair Competition Law, and thus, it made decisions to order to stop the illegal behaviors, confiscate 272 cases of the light yellow wine of "Qingchuan Xiaoping (清醇晓萍)" and impose an administrative penalty of RMB 97,758. The Plaintiff Xiaoping Wine refused the judgment and after the decision of administrative penalty was maintained upon review of the Defendant the Government of Pudong New Area, it filed an administrative litigation to the court against the Municipal Supervision Bureau of Pudong and the Government of Pudong New Area. | | 第三人古越龙山公司早在2011年起便相继开发了“清醇”系列产品，并于2012年4月7日在第33类商品“黄酒”上取得第7582830号“清醇俊郎”注册商标。该黄酒主要集中在上海市原南汇区销售，2016年、2017年的累计销售量超过330万瓶。原告上海晓萍酒业销售有限公司（以下简称晓萍酒业公司）于2017年12月委托生产商生产“清醇晓萍”清爽型黄酒，要求生产商参照“清醇俊郎”淡爽型黄酒的标贴样式进行设计并经其认可后生产，随后在上海市原南汇区销售。被告浦东市监局接到第三人古越龙山公司举报后展开了调查，并认定：“清醇俊郎”淡爽型黄酒在南汇地区具有一定影响，“清醇晓萍”清爽型黄酒的包装、装潢与“清醇俊朗”淡爽型黄酒构成近似，原告的行为违反了《反不正当竞争法》第六条第（一）项的规定，遂作出责令停止违法行为，没收272箱“清醇晓萍”淡爽型黄酒，并处罚款97,758元的行政处罚决定。原告晓萍酒业公司不服，经被告浦东新区政府复议维持行政处罚决定后，以浦东市监局、浦东新区政府为被告向法院提起行政诉讼。 |
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