No. 7 of Top Ten Cases on Judicial Protection of IP Rights by Shanghai Courts in 2019: Beijing IQIYI Science & Technology Co., Ltd. v. Hangzhou Feiyi Information Technology Co., Ltd., Mr. Lv and Mr. Hu — Case of dispute over unfair competition involving video click farming (case of dispute over unfair competition)

2019年上海法院知产司法保护十大案件之七：北京爱奇艺科技有限公司与杭州飞益信息科技有限公司、吕某、胡某不正当竞争纠纷案——涉视频刷量行为的不正当竞争纠纷案

【法宝引证码】

Type of Dispute: IPR--＞Others
Legal document： Judgment
Procedural status： Trial at Second Instance

No. 7 of Top Ten Cases on Judicial Protection of IP Rights by Shanghai Courts in 2019: Beijing IQIYI Science & Technology Co., Ltd. v. Hangzhou Feiyi Information Technology Co., Ltd., Mr. Lv and Mr. Hu — Case of dispute over unfair competition involving video click farming (case of dispute over unfair competition)		2019年上海法院知产司法保护十大案件之七：北京爱奇艺科技有限公司与杭州飞益信息科技有限公司、吕某、胡某不正当竞争纠纷案——涉视频刷量行为的不正当竞争纠纷案
[Case Information]		【案件信息】
[(2017) H0104MC No.18960 Civil Judgment of Shanghai Xuhui District People's Court, Collegial Panel: Wang Limin, Yu Shi, Sun Mi;]		上海市徐汇区人民法院（2017）沪0104民初18960号民事判决，合议庭：王利民、于是、孙谧；
[(2019) H73MZ No.4 of Shanghai Intellectual Property Court, Collegial Panel: Chen Huizhen, He Yuan, Yue Qimu]		上海知识产权法院（2019）沪73民终4号，合议庭：陈惠珍、何渊、岳琦亩
[Case Brief]		【案情摘要】
Hangzhou Feiyi Information Technology Co., Ltd. (hereinafter referred to as "Feiyi") is a company that specializes in providing the service of clicking the video view counts, and Feiyi, together with Lv and Hu, through division of labour, by making use of multiple domain names, constantly changing the access of IP addresses and other ways, continuously visited the videos on the website of IQIYI, through which within a short period of time the video view counts were quickly increased to achieve results of fake video views for the purpose of seeking profits. Beijing IQIYI Science & Technology Co., Ltd. (hereinafter referred to as "IQIYI") alleged that Feiyi's behavior had seriously damaged its legal rights and interests, and disrupted the fair competition order of the video industry; the behaviors of Feiyi, Mr. Lv and Mr. Hu constituted the joint infringement, and the court was requested to order that three Defendants immediately stop the act of unfair competition, publish a statement to eliminate negative effects, and jointly and severally make compensation to IQIYI for economic loss of RMB 5 million. The three Defendants argued that the business scope and profit model of IQIYI and Feiyi were completely different, without competitive relationship, and the involved behavior of clicking was not prohibited in the Anti-unfair Competition Law; thus Feiyi's behavior of making fake video views did not constitute the unfair competition.		杭州飞益信息科技有限公司（以下简称飞益公司）是一家专门提供视频刷量服务的公司，其与吕某、胡某通过分工合作，运用多个域名，不断更换访问IP地址等方式，连续访问爱奇艺网站视频，在短时间内迅速提高视频访问量，达到刷单成绩，以牟取利益。北京爱奇艺科技有限公司（以下简称爱奇艺公司）诉称，飞益公司的行为已经严重损害了其合法权益，破坏了视频行业的公平竞争秩序，飞益公司、吕某、胡某构成共同侵权，请求法院判令三被告立即停止不正当竞争行为，刊登声明、消除影响，并连带赔偿爱奇艺公司经济损失500万元。三被告辩称，爱奇艺公司与飞益公司的经营范围、盈利模式均不相同，不具有竞争关系，并且涉案的刷量行为未在《反不正当竞争法》禁止之列，故飞益公司的刷量行为不构成不正当竞争。
[Adjudication]		【裁判结果】
The court of first instance held that, the three Defendants damaged the view counts of IQIYI website by way of interference through technical means, which was in violation of the recognized business ethics, damaged the legal rights and interests of IQIYI and consumers, and constituted the unfair competition, thus based on the provisions in Article 2 of the Anti-unfair Competition Law, it ordered that Feiyi, Mr. Lv and Mr. Hu jointly and severally make compensation to IQIYI for RMB 500,000, and publish a statement to eliminate negative effects. After the judgment of first instance, Feiyi, Mr. Lv and Mr. Hu refused to accept the judgment as final and filed an appeal. The court of second instance held that, the involved behavior of making fake video views belonged to the unfair competition of "false propaganda" as set forth in Article 9 of the Anti-unfair Competition Law. Based on the ascertained facts, Feiyi, Mr. Lv and Mr. Hu jointly conducted the involved behavior of making video views through division of labor, and they shall assume the joint and several liability. The amount of compensation of RMB 500,000 determined by the court of first instance at its own discretion was reasonable and shall be upheld. Whereby, the court of second instance ruled to reject the appeal and affirm the original judgment.		一审法院认为，三被告通过技术手段干扰、破坏爱奇艺网站的访问数据，违反公认的商业道德，损害爱奇艺公司以及消费者的合法权益，构成不正当竞争，故依据《反不正当竞争法》第二条判令飞益公司、吕某、胡某向爱奇艺公司连带赔偿50万元，并刊登声明，消除影响。一审判决后，飞益公司、吕某、胡某不服，提起上诉。二审法院认为，涉案视频刷量行为属于《反不正当竞争法》第九条所规定的“虚假宣传”不正当竞争行为。根据查明的事实，飞益公司、吕某、胡某系分工合作，共同实施了涉案视频刷量行为，应承担连带赔偿责任。一审法院酌情确定50万元的判赔数额合理，应予维持。据此，二审法院判决驳回上诉，维持原判。
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